Medical company launches infotainment on kid’s level
Meet Josephine the giraffe
A medical company launched, in order to explain in a comprehensible way their newest product to children, an object that all kids love: a cuddly plush toy.
Children who need surgery in the spine area, were explained via the doctor and ‘Josephine’ (the giraffe) how this would work concretely.
So that they were well prepared.
We developed for this project a large amount of ‘large giraffes’ to put at doctor’s cabinets, and many small giraffes to hand out to kids to encourage them for the operation.