Tonero Launch

Toyota launched a complete new generation of forklift-trucks in Marbella in Spain. D-Side created a real artistic evocation of the new series of Toyota’s technologically advanced products, with an impressive show centred on the 5 core values of the new generation.

The product show, which took place in a typical arena, was elaborated in some 5 strong scenes: gymnasts, acrobats, musicians and dancers performed as a unit in the lead up to the presentation of the new products. Underpinning the show was a video highlighting the product characteristics in High Definition.

This reveal, involving no less than 70 people, won the approval of distributors, customers and journalists alike.

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