Josephine (Jo) is the campaign mascotte of Medtronic’s Spine department. d-side created her from scratch based on basic drawings.
In a small and a large version.
Once ‘alive’, she has been dispatched to different hospitals in 5 different continents.
The main purpose of this giraffe is to explain children what will happen during their surgery.
Her long neck has a hidden spine that can easily be accessed via a zipper hidden underneath her fur.
Enjoy her journey on the link below: