OPEN DOORS VW NETWORK
VW OPEN DOORS NETWORK (Think Blue Action)
Twice a year, d-side (in collaboration with DDB) organizes a brand & sales activation in the entire VW network (of 150 dealerships in Belgium).
These ‘open door’ – activations have as goal to create traffic towards the showrooms, to occupy kids when the parents are walking around in the showroom, to stimulate sales and of course to re-inforce the ‘Think Blue’ positionning of VW.
A lot of media channels have been involved to create awareness for these activations (TV, radio, ads) and of course, a lot of communication has been done on the fabulous booth VW has in the Kinepolis complexes.