Official inauguration of Toyota’s proving ground
d-side shares its knowledge on press events
After announcing in 2009 the construction of their new European test track in Zaventem, Toyota Motor Europe decided to organize the Official Inauguration this summer.
Toyota’s Proving Ground is an important investment not only for Toyota but also for Brussels. The aim of the inauguration was to explain the entire project and to have the possibility to drive on the track with different ecological Toyota models to understand how technical this construction has been.
Used to organize events with official representatives and press, d-side has been asked to prepare and coordinate the press conference and the cutting ribbon ceremony; 2 key moments in this event.