Mattel makes everything CLEAR!

During Mattel Europe’s annual sales seminar in Genval, d-side provided the technical and production support for the meetings. The Argentine room of Château du Lac was converted for the occasion into a technical instrument that responded to the wishes and aims of the event, at which a range of set-ups and activities was planned over the different days. D-side worked out a business theatre module based on one of the top products and their target group. In addition, the target group ‘the kids’ was symbolised by a lovely dreamlike dance and d-side organised a dinner and show with glittering party called “Sparkles”.