Lexus Europe renews the creation and management of its Collection

Lexus Europe has renewed the creation and management of its Collection for 3 years. D-Side won this contract following its presentation in which it was said that promotional items forming part of the future Collection should be a medium of communication in their own right. Each item should be a vehicle for the new Lexus image throughout Europe. To achieve this goal, D-Side called on an independent designer who created a set of reference criteria.

This guide incorporates selection criteria that should be applied to each item. During a meeting with the major European distributors, a number of items were chosen. Choices were checked by the designer to make sure they adhered to the criteria. Each of the luxury motor manufacturer’s distributors will henceforth be able to order from D-Side who, besides stocking, will take responsibility for making sure the goods arrive safe and sound in the shortest possible time.