InBev Belgium Sales Meeting
In SportPlaza Leuven, InBev Belgium introduced their strategy to its entire Belgian Sales Team. SportPlaza Leuven is home to the Leuven basketball team, which plays in the First League. The presentations held in the basketball room were introduced by the team’s cheerleaders and at the end of the meeting the audience enjoyed a performance by the Leuven basketball team. A nice example of how content and sport mix together.