GE (General Electric) participated at 3 Health fairs, organized by NBC (the TV station), in Miami, Chicago and Los Angeles. D-side was being asked to think of a concept for a creative and interactive animation, related to their products and to think of a visual concept for a booth. We worked on both requests, came up with new technologies and won the pitch for GE !
The visitors of the fair could participate in the 3D animation: where they were captured on a big screen and their inner systems were projected on this screens, while doing movements.
Per fair 50% of the visitors participated in this animation, which was a huge success according the organisation.