D-side & next ID support the launch of the Carrera GT
During Augustus, Porsche launched the new & outstanding Carrera GT at 10 premiere launch events . The new model was presented to a select number of invited guests at Porsche Lounge in ‘Le Zoute’. Porsche chose d-side and Next ID marketing tools as a mean of supporting these events.Using a self-adhesive badge branded, Next-ID technology make it possible to identify all guests on a picture and to create instantaneously for each guest a SECURED & PERSONNAL WEB SITE with only their pictures & those of their friends or relatives. Results: during the event guests received within the 24hour their own branded pictures at home and an access to their own internet web site. More than 40% came back on the internet website to see their own pictures of the evening and send e-greetings.