AB InBev: Wholesaler meeting
This year, the annual AB InBev Wholesaler meeting took place at the’ Staf Versluys meeting and event centre’ in Bredene. For the third time in a row, Marlène de Wouters, was the master of ceremony.
Robert Van de Walle, keynote speaker, Olympic Champion Judoka, gave a great emotional speech about excellence and winning. The speakers could interact with the public by using a voting system. During the reception the wholesalers were invited to participate to a pouring ritual contest.