AB InBev Sales Meeting
Once again AB InBev has teamed up with d-side for the organization of their annual sales meeting BeNeFraLux.
This year the meeting took place in the Grand Palais in Lille. Gospel singers performed in between the speeches and supported the really enthousiastic sales team .
As innovation was the central topic, the new brands Jupiler Force and Hoegaarden 0,0 were all around the convention.